To define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time with strong understanding of the cosmetic, luxury industry and print/digital media landscape

1. PR & Media Relations Management

To define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time.

- Build the brand image, develop visibility and reinforce locally its reputation over time by implementing communication strategy in consistency with the international brand communication strategy and the local business strategy. Develop and define brand’s annual communication strategy, plan and activity calendar.

- Develop communication plan and implement integrated communication campaigns on major product launches, brand projects and events (philanthropy, sponsorships, etc).

- Develop brand communication strategy and plan and manage actions and execute ATL/ BTL activities including PR, SNS, viral, PR/ Marketing, events and advertising, more specialized with PR, BTL, digital viral communication

- Manage media relations, including new media relations, to maintain close relationship with key media

- Media publicity: strengthen the media publicity activities (products placement, tie-up and editorial pitch) and build/maintain close relations with top-tier media. Plan and manage media tie-up/editorial contents projects taking direction from Marketing Manager.

- Work closely with PR agency to draft and disseminate press-release for maximum media coverage.

- Manage Public Relations: spokesperson, ambassadors, etc.

- Closely monitor media coverage and take pro-active action to maintain favorable brand image, identify issues related to the brand and anticipate crisis, and coordinate with country corporate communication team.

- Build and manage internal communication, develop positive internal brand image and communicate effectively with counters for PR related issues.

- Manage PR budget

2. VIP & Influencer Management/Activation

To define the influencer strategy to develop the brand image, its visibility and reinforce locally its reputation over time.

- Develop and maintain strong relationship with local influencers and micro-influencers to build favorable brand image and reputation through special management program and activities.

- Work closely with influencer agency to develop and manage list of influencers for brand to maximize brand buzz and sustain digital viral.

[Qualifications]

-University graduate

-7 years~10 years

-At least 5 years of experience in communication planning or KOLs management at the cosmetic & high-luxury brands or PR agency.

-Journalist with related experience is also preferred

-Fluent in both Korean and English

-Computer skill proficiency : MS PPT, Excel, Word

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https://careers.loreal.com/jobs/JobDetail/L-Oreal-Korea-Giorgio-Armani-Communication-Manager/86380